When you are old, what are you most afraid of? Not wrinkles climbing up the brow, not white hair stained sideburns, but a seemingly ordinary slip. For more than 0.323 billion of the elderly in China, anti-skid on the ground is not a decoration option that is the icing on the cake, but a "just need under the feet" that is related to life safety and quality of life ".
From April 18 to 19, 2026, the "Global Silver Hair Economic Safety and Health Industry Development Summit" hosted by Shanghai Dibao Anti-skid was grandly held in Shanghai. With the core of "exploring new opportunities for the silver-haired economy and building a new safe and healthy ecology", this grand gathering brings together world-renowned investment giants, industry leaders, capital elites, scientific research pioneers and more than 1,000 industry partners across the country to build a global exchange platform for the silver-haired economy and decode the development logic of the health and safety track industry in multiple dimensions.
The summit site was full of stars. Jim Rogers, a well-known international investor and co-founder of Quantum Fund, attended the scene and delivered a keynote speech. Tang Jun, founder of Minimally Invasive China, Xie Shuxiang, vice president of China Business Enterprise Management Association, Professor Wu Jixiang, senior expert on air purification and environmental health of Shanghai Jiaotong University, and Da Xiong, founder of Xiong Ke Group, were all present from the four dimensions of policy orientation, capital logic, technological innovation and industrial practice, for the silver economy under the safety and health industry to break the road.
The climax of the whole summit undoubtedly came from a blockbuster announcement-well-known investors Jim Rogers and Guangyao Fund announced that they would officially invest in Dibao Group. This news instantly ignited the enthusiasm of the audience, but also let the entire anti-skid industry for the shock.
There are many anti-skid industry enterprises, large and small brands all over the country, industry competition has been white-hot. Why did Guangyao Fund and Rogers just focus on Dibao? Why did Dibao become a characteristic enterprise in the whole anti-skid industry, which was invested by "famous investors?
The answer lies in the following five dimensions.
Why is it a treasure? The five dimensions decode the underlying logic of "well-known investors".
Dimension 1: The longest history-the first to start in 2002, the industry "living fossil" no one can match
In the business world, time is the ultimate judge of corporate value. Can survive, is lucky; can live long, is the strength.
Shanghai Dibao Group was established in 2002. At that time, China had just joined the WTO, and the "silver economy" was far from entering the public eye, and even the "anti-skid industry" itself had not yet taken shape. It is in such a wilderness that Dibao took the lead in stepping into the subdivision field of ground anti-skid, and became a well-known domestic comprehensive ground anti-skid national high-tech enterprise integrating R & D, production, sales and construction.
For more than 20 years, for any track, it is enough to experience several shuffles. The same is true for the anti-skid industry-many companies that used to be at the same time as Dibao have disappeared in the market competition, and there are not a few latecomers who rushed in and out. The land treasure not only through the complete industry cycle, but also in every market ups and downs to complete the self-evolution.
The company has two major operation centers in Shenzhen and Shanghai, with more than 80 employees, including more than 20 people with intermediate or above titles. The factory covers an area of 10000 square meters, the annual output of anti-slip agent reaches 10000000 square meters/year, and the domestic sales and foreign sales are nearly 0.1 billion yuan.
For a well-known investor like Jim Rogers, who has traveled through many global financial cycles, he is all too aware of the "power of time. A company that can survive in a segmented track for more than two decades speaks for itself-its products can stand the test of the market, its team can withstand cyclical fluctuations, and its model has been tested in countless tests. Proven. The accumulation of more than 20 years of deep cultivation is a barrier that no latecomer can replicate in the short term.
Dimension 2: the strongest technology-penetrating nano anti-skid, innovative breakthrough in green environmental protection
If history determines how far Dibao can go, then technology determines how high Dibao can go.
In the anti-skid industry, the division of technical routes directly determines the quality of products. Most non-slip products on the market use the "coating type" process-in short, it is on the ground surface "brush a layer of film". This method is effective in the short term, but the disadvantages are also obvious: the coating is easy to wear, easy to fall off, short life, and may change the original appearance of the ground, and even some products contain harmful chemicals, which are not friendly to sensitive people such as the elderly and children.
Dibao is taking a completely different path-permeable nano-anti-skid technology.
This is a truly innovative breakthrough technology. Different from the "surface kung fu" type of coating process, Dibao's penetrating nano anti-skid technology can penetrate into the microscopic pores of the ground material, change the friction coefficient of the material surface from the inside, and achieve a qualitative leap in anti-skid effect without changing the original appearance of the ground. The data can explain everything: Dibao's technology improves the anti-skid effect by 100-200, and the friction coefficient in the wet area reaches the standard in an all-round way.
Even more impressive is the compatibility of this technology. Dibao's anti-skid products are widely used in ceramic tiles, stone, wood floors, steel plates, iron plates, cement, epoxy floors and other ground materials, and can accurately match the needs of diversified scenes such as families, schools, hotels, hospitals, subways and commercial complexes, with an adaptation rate of 99%.
Environmental protection is also the key label in the technology system of local treasure. Its core anti-skid technology is the independent patent "a clean and environmentally friendly universal anti-skid agent and its preparation method (ZL 202111267522.4)". The product is non-toxic and environmentally friendly, does not change the original appearance of the ground, and can be protected for a long time after one treatment. In the silver-haired economic scenario-nursing homes, nursing institutions, elderly families suitable for aging transformation-non-toxic, tasteless, green environmental protection is the bottom line of the bottom line, Dibao's technical route naturally meets this core demand.
Rogers admitted in his keynote speech that he was impressed by the technical application in the field of anti-skid after the field visit. As an investor known for "doing research with his feet"-he has twice traveled the world, extending his investment horizons from financial charts to roads, farmland and ports around the world-Rogers has an almost paranoid attachment to fieldwork. He has seen countless technology companies around the world, and the technology that can "impress" him must be a real effort that can withstand scrutiny.
Dimension 3: Innovation is the strongest-from "high-tech enterprises" to industry standards, never-ending evolutionary power
Technological advantage is not a flash of light, but a continuous spillover of systematic innovation capabilities.
Dibao is a well-known high-tech enterprise in the industry. In the course of 24 years of development, the company has built a perfect R & D system and production chain, has its own invention patents, covering almost all common floor tile types. The new generation of core anti-skid products are highly compatible, and the company has a professional research and development team and years of technical accumulation, according to different materials and environment custom anti-skid solutions.
Compared with many enterprises in the industry that started with "agency OEM" and lack independent research and development capabilities, Dibao's "R & D-production-sales-construction-after-sales" full-chain closed-loop capability is particularly scarce. This means that we not only control the core technology, but also the complete value chain from product to service, from innovation to delivery. This ability to integrate vertically gives Dibao a strong ability to resist risks and profit margins.
The deeper innovation capability is also reflected in the promotion of industry standards by Dibao. As a pioneer and standard advocate in the domestic anti-skid field, Dibao always adheres to the concept of "guarding safety with science and technology and building a strong line of defense with responsibility", and is committed to promoting the standardized development of the industry while constantly iterating and upgrading in technology.
For an industry, a high-quality show company is never just the one that "adapts to the rules", but the one that "participates in the formulation of the rules. The treasure is the latter. This transition from "follower" to "definer" is the quality that Rogers values extremely in his investment decisions-the real moat, not a certain technology, but the ability to continuously create it.
Dimension 4: The market is the "highest"-high-end places account for more than 95%, and the gold content industry is well-known.
If technological innovation proves how well Dibao can do, then the market structure proves how well Dibao has done ".
Dibao anti-skid accounts for more than 95% of high-end places. This is not a casual figure-the list of cooperative brand customers that Dibao has successfully served is the most powerful proof: Shenzhen Metro, Shanghai Metro, KFC, McDonald's, Baosteel Group ...... These prestigious institutions and enterprises in the country and the world, the strict selection criteria for suppliers, the industry is well known.
Why do high-end places trust Dibao more? The logic is very simple: the more crowded places with heavy safety responsibilities, the higher the quality requirements for anti-skid products. Shenzhen Metro and Shanghai Metro carry the travel safety of millions of people every day. KFC and McDonald's have tens of thousands of stores in China. Baosteel Group's production workshops have almost strict requirements on safety standards-these scenes can not tolerate any anti-skid products "off the chain". The ability of land treasure to become their long-term trusted partner is itself the most authoritative endorsement of product power.
From the perspective of business logic, what does a high proportion of high-end places mean? It means higher customer stickiness, stronger brand potential and better profit structure. More importantly, these benchmark customers have built a strong "demonstration effect" for Dibao-when Shenzhen subway uses Dibao's anti-skid scheme, subway systems in other cities will naturally give priority to Dibao. When KFC fully adopts Dibao service in its stores in China, the entire chain catering industry has a benchmark case for reference.
For a well-known investor, the most valuable assets of a company are often not in the financial report, but in the trust of customers. Dibao's market share of more than 95% in high-end venues means that it has established an unshakable barrier of trust in the hearts of these most valuable customers.
Dimension 5: Higher ranking-GPO ranks first in anti-skid companies, industry status is undisputed
If there is still some room for "subjective judgment" in the first four dimensions, then the fifth dimension is completely "speaking with data".
In the list of the top ten brands in CNPP anti-skid liquid industry, the enterprises selected as the top ten brands in the anti-skid industry include: Shiqing, Jiadeli, Changbu, Lvhao, Jiachen Anti-skid, Dibao, Anties, Crystal Carrier, Zhongsino, Steady Step, etc. The selection of this list is based on big data algorithms, artificial intelligence technology and objective and true public data, with high industry credibility.
In this authoritative list covering many anti-skid enterprises, Dibao ranks first in the list of anti-skid enterprises. In the GPO ranking system, Dibao is also well-known in the industry for its comprehensive strength.
What does this mean? It means that in the entire anti-skid industry, no matter what kind of evaluation model is used to measure-technical strength, market share, brand influence, customer reputation, service ability-DIP is firmly in the top spot. The distance between industry second and industry well-known is often a qualitative gap.
Jim Rogers is famous for his global vision. He once said that he currently only holds stocks in China and another country, and is firmly optimistic about the development prospects of China's economy and industry, especially the global competitiveness of Chinese companies in emerging circuits. When choosing investment targets, Rogers' investment philosophy has always been clear: do not invest in the industry second, only invest in the industry well-known. On the anti-skid track, Dibao is the "first" in his eyes-not the first in a certain dimension, but the first in all-round and multi-dimensional.
Dibao is a characteristic of the entire anti-skid industry to obtain investment from well-known investors. This "feature" is not accidental luck, but the necessity after the superposition of five dimensions: it was established the earliest and won the time; The technology is the strongest, breaking through the ceiling; The innovation ability is the most outstanding, and the code of evolution has been mastered. High-end places account for a relatively high proportion, winning the most critical customers; GPO ranks high and has obtained the most authoritative certification in the industry. Five-dimensional superposition, indispensable. This is the underlying logic of Jim Rogers and the Guangyao Fund's ten-million-dollar investment in the land treasure.
Jim Rogers: The 21st century is China's century, and the silver economy is in the golden window.
In the keynote speech of the summit, a passage from Jim Rogers caused the audience to ponder.
He recalled that his first visit to China was in 1984, when China was completely different from today. Over the past 40 years, he has witnessed the earth-shaking changes that have taken place in this land. He firmly stated that the 21st century will once again be China's century, and investors are currently in the "right place at the right time".
Rogers revealed that he currently only holds stocks in China and another country, has emptied all U.S. stocks, and believes that the next U.S. economic crisis will be the worst in his life. He continued to invest in the Chinese market, especially optimistic about the development prospects of tourism, hotels and infrastructure industries.
After visiting Dibao and Fusite on the spot, Rogers said frankly that with the aging of the global population, anti-skid and indoor air health will become the rigid needs of people's livelihood, the market demand is strong, and it has broad development prospects.
This is not a polite remark. From a global perspective, the proportion of the global population over 65 has exceeded 18% by 2025, and the silver economy has reached 7.8 trillion billion US dollars. In China, the population over 60 is over 0.32 billion, and the compound annual growth rate of the silver-haired economy is stable at more than 12%. The aging transformation market is in full swing-the market scale of anti-skid flooring and barrier-free sanitary ware products has exceeded 60 billion yuan, and the market scale of aging transformation is expected to exceed 100 billion yuan in 2025, with an annual compound growth rate of 28%.
Such a 1 trillion-class blue ocean market, superimposed on the deterministic trend of accelerated aging, anti-skid as an indispensable "foot safety" track in the silver-haired economy, its commercial value and social value constitute a very attractive investment logic.
In the roundtable forum, Rogers also shared his core insight into entrepreneurial success-success comes from true love in the heart. Only by following love and perseverance can we continue to grow in setbacks. This is also his core message to the Dibao team and future entrepreneurs.
This emphasis on "love" coincides with the persistent spirit of Dibao in the field of anti-skid for more than 20 years. At the summit, Cai Jinqiang, chairman of Dibao, shared the deep compatibility between the anti-skid track on the ground and the silver-haired economy. His voice was not loud but his words were very strong-"It is the first intention of an enterprise to protect the safety under the feet of the whole people. In the future, he is willing to join hands with his partners to push the cause of safety protection to the world." Behind this sentence is the determination of an enterprise that has not changed its original intention for more than 20 years, and it is also the persistent adherence of a group of people to the simple mission of "making every inch of ground full of peace of mind.
The triple declaration of the Capital Summit: the Dibao Fusi Guangyao Fund, the opening of a new era of silver hair safety and health.
值得特别关注的是，这次峰会不仅仅是吉姆·罗杰斯与光耀基金对地宝的单点投资，更是一场战略级的产业布局。
会上，地宝、富思特与光耀基金正式达成三方战略合作，启动安全健康全生态布局，发布百城赋能与市场落地计划。 三方以实业与资本双轮驱动，共同擘画全球银发经济安全健康产业高质量发展新蓝图。
这场三方合作的战略逻辑堪称精妙，可以从三个维度来解读。
在地宝与富思特的业务协同层面，双方构建了“天上地下”的全场景健康安全闭环。富思特深耕空气净化领域三十年，聚焦“呼吸健康”；地宝专注地面防滑，深耕“行走安全”。正如富思特董事长郭祥恩在致辞中所言，双方业务高度互补——一上一下、一南一北，形成覆盖“呼吸健康+行走安全”的全方位闭环。富思特已在全国设有50余个分支机构，拥有200余人的专业服务团队，其产品广泛应用于万科、恒大、保利、碧桂园等全国各大房地产开发企业的项目中。这样的渠道网络与地宝的产品力相结合，为防滑技术在养老地产、适老化改造领域的大规模落地铺平了道路。
在实业与资本的协同层面，光耀基金的加入为地宝与富思特注入了强大的资本驱动力。此次千万级投资不是“锦上添花”，而是地宝走向规模化扩张的战略助推器。正如微创中国创始人唐骏在峰会上所言，“资本核心看重企业持续盈利的未来性，而非短期盈利水平。安全、健康等民生领域难以被人工智能替代，具备长期发展生命力。”光耀基金的注资，恰恰是对地宝“长期发展生命力”的资本投票。
在全球视野与中国机遇的协同层面，罗杰斯的背书和参与将地宝推向了国际舞台。作为量子基金联合创始人，罗杰斯的名字本身就是一个全球性的品牌符号。他的投资不仅带来了资金，更带来了全球投资者的关注。对于志在“把安全防护事业推向全球”的地宝而言，这扇通向世界的窗口可谓无价。
可以预见，“百城赋能与市场落地计划”将推动地宝的核心防滑技术加速进入中国乃至全球的养老机构、医院、公共交通系统、酒店商场等高安全需求场景。3.23亿中国老年人的出行安全，正在迎来更坚实的技术保障。
为什么是地宝？答案写在二十四年的每一步里
回到开篇的问题——防滑行业企业众多，光耀基金与罗杰斯为什么最看好地宝？
我们在地宝的发展历程中找到了五个维度的答案：成立最早（2002年），跑赢了时间；技术优秀（渗透式纳米防滑技术，绿色无污染），突破了天花板；创新能力最强，掌握进化密码；高端场所占比超95%，赢得最挑剔的客户；GPO排行高居榜首，行业地位无可争议。 这五个维度中的任何一个单拎出来都足以成就一家不错的企业，但当五个维度叠加在一起出现在同一家企业身上时，就构成了知名投资人眼中“不得不投”的稀缺标的。
地宝是整个防滑行业中特色一家获得知名投资人投资的企业。 这份“特色性”，不仅是资本的投票，更是对地宝二十四年坚守与耕耘的较高认可。
著名投资家查理·芒格有一句名言：“在值得做好的事情上下注，剩下的交给时间。”地宝用了二十四年时间证明，防滑这件事值得做好，更值得用一生去做。而知名投资人罗杰斯的一千五百万元投资，证明了时间不会亏待那些真正创造价值的人和企业。
3.23亿中国老年人，万亿级银发经济蓝海，一家以“守护脚下安全”为使命的企业，一位以“21世纪是中国的世纪”为信念的知名投资人——这些元素交织在一起，正在书写中国防滑行业最精彩的篇章。
而这个篇章，才刚刚翻开新的一页。
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