"Security" and "Stability" in Silver-haired Economy: How to Protect the "Safety under the Foot" of the Elderly"

Introduction

What do you worry about the elderly?

In the answers of many families, "falling down" always ranks first.

By the end of 2025, the number of elderly people aged 60 and above in China has reached 0.32 billion, accounting for 23% of the national population. It is expected to exceed 0.4 billion by 2035, and the economic scale of silver hair is expected to increase to 30 trillion yuan [1][8]. With the accelerated arrival of the "deep aging" society, providing for the aged has long changed from a simple family issue to a systematic project that needs to be faced by the whole society.

On February 24, 2026, the executive meeting of the State Council studied and promoted the development of silver hair economy and elderly care services. The meeting clearly pointed out: "my country's silver hair economy has great potential. It is necessary to improve support measures, strengthen policy implementation, and promote the development of elderly care and elderly care industries. Provide strong support for coping with the aging population" [1][8]. This top-level design sends a clear signal: to deal with the aging of the population, we must adhere to the coordinated development of the cause and industry.

It is against this background that the "Qingdao Residents' Pension Guide" planned by the Qingdao Pension Industry Association and China Book Publishing House put "pension products" side by side with pension institutions and pension insurance as the three core sections for standardizing the industry and serving the elderly. In the pension products, there is a subdivision, although inconspicuous, it is directly related to the most basic survival dignity of the elderly-ground safety.

As a pioneer in the domestic anti-skid field, Shanghai Dibao Anti-skid Protection Technology Co., Ltd. (hereinafter referred to as "Dibao Anti-skid") has been deeply involved in the industry for more than 20 years, responding to the call of the national silver economy with the core technology of independent innovation, and paving a safe road for the aging society with "science and technology anti-skid.

1. Silver Economy: From National Strategy to People's Livelihood

1.1 policy east wind blowing, trillion market accelerated sailing

Since the start of 2026, policies in the silver-haired economy have landed intensively, sending a strong signal.

The executive meeting of the State Council held on February 24 made systematic arrangements for the development of the silver economy and pension services. The meeting stressed the need to "further release silver consumption demand, enhance consumption capacity, play the role of consumer subsidies and other policy traction, to create a number of silver consumption of new scenarios and new formats" [1]. This means that from the national level, the silver-haired economy is gradually entering a new stage of systematic construction and high-quality development from the stage of "making up for shortcomings.

Previously, at the end of December 2025, the Ministry of Civil Affairs and other eight departments jointly issued the "Measures on Cultivating Elderly Service Operators to Promote the Development of the Silver Hair Economy", and introduced 14 specific measures to further cultivate elderly service operators and promote the development of the silver hair economy [1]. In November 2025, the Ministry of Industry and Information Technology and other six departments issued the "Implementation Plan on Enhancing the Adaptability of Consumer Goods Supply and Demand and Further Promoting Consumption", which clearly stated that by 2027, a 3 trillion-level consumption area will be formed, including elderly products [1].

According to Wang Yongchun, full-time deputy secretary-general of the China Aging Industry Association, "Under the dual effects of policy support and market-driven, the scale of my country's elderly care industry has continued to expand, and it has gradually formed a leading intelligent development and regional differentiated layout. The new development pattern has become an important supporting force for stabilizing people's livelihood and promoting employment" [1].

People's Livelihood Temperature Behind 1.2 Figures

The intensive introduction of policies stems from the pressure and demand of reality.

By the end of 2025, the population aged 60 and above will reach 0.323 billion, accounting for 23% of the national population [2]. According to the forecast, during the "15th Five-Year Plan" period, the average annual growth rate of China's elderly population will reach 3.6 percent, and the aging level of the population will increase from 23.0 percent at the end of the "14th Five-Year Plan" period to 27.8 percent [2][8]. The dependency coefficient of the elderly population is rising rapidly, and is expected to exceed 40 per cent during the Fifteenth Five-Year Plan period and reach 46.1 per cent in 2030 [2].

Even more disturbing is the size of the disabled elderly. By the end of 2025, China's disabled elderly about 35 million, accounting for 11.6 of all the elderly [2]. It is estimated that by 2035, the number of disabled elderly people will reach 41.51 million [8]. This means that the pension service and health service system are facing great challenges, and the pressure on the elderly to have a sense of security has increased significantly.

Peng Xizhe, Dean of the Institute of Aging of Fudan University, pointed out that facing the "15th Five-Year Plan", the coordinated development of the silver-haired economy and the elderly care industry will have two key directions: one is to continuously accelerate the construction of an efficient, integrated and sustainable elderly care service system; the other is to strengthen The empowerment of silver-haired technology and the expansion of application scenarios will drive the silver-haired economy to achieve a significant leap [1].

2. Pension Anxiety: "Invisible Killer" under Three Uncertainties"

Triple Anxiety of 2.1 Chinese-style Pension

At the individual micro level, social changes and the extension of personal life have brought a lot of uncertainty to the old-age care. The "China Urban Commercial Retirement White Paper 2026" released by Everyone Insurance and Nielsen IQ shows that there are three types of uncertainties that people are most worried about when preparing for retirement [5][9]:

First, the uncertainty of demand. As we age, it is a natural order for the body to decline, but it is difficult to predict when and to what extent. In the survey, 43.0 per cent of respondents were concerned about "sudden health crises changing their lives" and 41.1 per cent were concerned about "disability/dementia requiring special care" [5][9]. This kind of uncontrollable future physical condition and self-care ability constitutes the background of pension anxiety.

Second, the uncertainty of service. When the family care function is weakened, socialized old-age services become just needed. According to the survey, 46.7 per cent of respondents were concerned about "poor service and lack of professional competence" in business organizations, while 40.7 per cent were concerned about "poor management, poor service quality or closure" [5][9].

Third, the uncertainty of wealth. Longevity means the need for more financial support, and in an era of low interest rates, it is difficult to rely solely on traditional savings to resist inflation and longevity risks. 40.8 per cent of respondents were concerned about "loss of principal on investments" and 30.4 per cent were concerned about "early use of pensions" [9].

2.2 neglected 'killer underfoot"

In addition to the three major uncertainties, there is a more specific and urgent hidden danger-slippery ground.

According to public data from relevant industries, there are more than 5 million fall accidents caused by slippery ground in China every year, of which catering, nursing homes, public bathrooms and other scenes account for more than 60%[3][6]. In the family environment, the bathroom, kitchen, balcony, these tiles cover the area, it is the high incidence of the elderly fall.

For older people, a fall often means a cliff-like decline in the quality of life. The elderly have osteoporosis and slow response. Once they lose their center of gravity on the slippery ground, they will be fractured in bed and life-threatening due to complications. There is even a special term in medicine-"the last fracture in life", which refers to the elderly after a hip fracture, which causes various complications due to long-term bed rest and eventually leads to death.

This "slippery hidden danger" is particularly deadly in the old-age care institutions. The ground of nursing homes needs to be cleaned and disinfected frequently. Traditional thinking often only considers "clean", but ignores the legal risks and care burdens brought by "slippery. The reason why the "Qingdao Residents' Elderly Care Guide" lists elderly care products separately is precisely because the market is full of exaggerated "three noes" anti-skid products, which not only have doubts about the effect, but may even damage the ground due to corrosive ingredients, leaving more for the elderly. Safety hazards.

As the Qingdao Pension Industry Association pointed out in the planning report: "In view of the current social pension institutions, pension insurance, pension products confusion, to the elderly caused certain cognitive difficulties, for this reason we launched a number of standardized ...... pension products".

Norms mean standards; safety means technology.

3. Dibao anti-skid: 24 years to adhere to the industry benchmark.

The Birth of the 3.1 Industry

In the mixed anti-skid market, Shanghai Dibao is a clear stream and a banner of the industry.

Founded in 2002, Dibao Anti-skid is not only a well-known national high-tech enterprise integrating R & D, production, sales and construction, but also the "originator of the industry" in the field of anti-skid [3][6][10]. When most enterprises are still using simple physical friction or strong acid corrosion to deal with the ground, Dibao anti-skid has embarked on a road of independent innovation of "science and technology for good.

In the past 24 years, Dibao anti-skid has always been to lead the development of the industry as its own responsibility, and promote technological innovation and standard upgrading in the field of anti-skid. The company has its own anti-skid agent production plant, with annual sales of nearly 0.1 billion yuan, and the annual output can meet the anti-skid construction demand of 10000000 square meters [3][10].

3.2 hard core technology: penetration anti-slip

The core competitiveness of Dibao anti-skid stems from its continuous R & D investment and technological innovation.

The company has its own invention patent-"a clean and environmentally friendly universal anti-slip agent and its preparation method" (patent number: ZL 202111267522.4)[3][6][10]. Different from the traditional anti-slip materials, the anti-slip agent adopts penetration technology, which can penetrate through the capillary holes on the surface of ceramic tiles, stone and other ground materials, and form a physical suction cup in the presence of water to achieve the anti-slip effect [3][10].

This anti-skid technology has three major advantages:

First, do not change the appearance of the ground. After the construction of the ground almost can not see any change, no white, no corrosion, to maintain the original aesthetic effect [3][6]. This is particularly important for hotels, shopping malls, high-end residential and other places that require high decoration effects.

Second, the more wet the more non-slip. When the treated ground meets water, the water molecules enter the microscopic concave holes, forming a very strong physical sucker effect-"the more wet, the more non-slip". This feature fits exactly the safety needs of high humidity scenes such as bathrooms, kitchens, and poolsides.

Third, cover 99% of floor tile types. The core technology of Dibao anti-skid can be widely applied to all kinds of ground materials such as ceramic tile, stone, wood floor, steel plate, iron plate, cement, epoxy floor and so on [3][10]. Whether it is ordinary floor tiles, or marble, granite and other natural stone, can be used safely. This strong adaptability makes Dibao anti-skid able to meet the diverse needs of different customers.

3.3 environmental protection and safety, specially designed for "one old and one small"

For places with harsh environmental requirements such as nursing homes, hospitals and kindergartens, the anti-slip agent developed by Dibao Anti-slip does not contain harmful chemicals such as oxalic acid, but uses seabuckthorn fruit acid, a food-grade raw material, which is safe, harmless and pollution-free [3]. This means that the ground treated with Dibao anti-slip agent not only allows the elderly to stand firmly, but also makes the environment safer.

Chen Jihao, a professor-level senior engineer at the China Building Materials Research Institute, pointed out that "safety should be the first principle in the selection of suitable aging home decoration materials. In view of the characteristics of high fall risk, small range of activities and sensitivity to the environment for the elderly, the materials should meet the principles of safety (anti-skid, shock absorption, fire prevention), health, easy maintenance and beauty, and priority should be given to building materials with low emission and environmental protection certification" [7]. Dibao anti-skid products precisely fit this standard.

3.4 benchmark case witness strength

Technology is good, the market has the final say. Over the past 23 years, Dibao Anti-Slip has successfully served many customers with extremely stringent safety standards [3][6][10]:

· Transportation hub: Shenzhen Metro, Shanghai Metro. Under the test of millions of passengers every day, Dibao anti-skid products have proved their durability and stability.

Chain catering: KFC, McDonald's. In the extreme environment of oil and water mixing, the anti-slip effect has been continuously verified.

· Industrial giant: Baosteel Group. The industrial scene has more stringent requirements for ground safety, and the ground treasure anti-skid provides a professional industrial ground anti-skid solution.

These benchmarking cases not only prove the technical strength of Dibao anti-skid, but also accumulate rich practical experience for it. The full chain of closed-loop services from "risk prevention" to "security" allows customers to completely eliminate worries [6][10].

The "last meter" of 4. aging transformation: from institution to family

4.1 the first line of defense for home care

At present, China is vigorously promoting the transformation of home suitable for aging. The 2026 government work report clearly stated that it is necessary to "expand the supply of inclusive elderly care services and actively develop rural elderly care services" [2]. At the practical level, the biggest pain point for aging transformation is not how many expensive intelligent nursing beds have been bought, but whether the most basic ground is safe.

If the ground is slippery, no matter how good the handrail is, it will not be able to pull the old man's fallen body.

The latest comprehensive statistics of the elderly population in Shanghai show that the registered population of the elderly aged 60 and above in Shanghai has reached 5.7762 million, accounting for 37.6 percent, making it one of the cities with a high degree of aging in the country [4]. In recent years, in order to improve the safety, convenience and comfort of the elderly at home, Shanghai has continued to implement the home environment suitable for aging renovation projects. Starting from 2025, Shanghai will optimize the policy of reforming the home environment for aging and raise the subsidy ceiling from 3000 yuan to 5000 yuan [4].

In Putuo District of Shanghai, Lu Yuheng and Zhao Shuanghua used the modified toilet suitable for aging. The ground is made of "zero height difference" and covered with non-slip coils, even if bare feet are not easy to slip. Foldable bath stool, L-shaped armrest, every detail around the "old" word unfolded [4]. The core of the transformation is four words: safety and convenience.

Customized Solution of 4.2 Dibao Anti-skid

In the aging transformation, the ground situation is very different-some families are paved with full-body bricks, some are vitrified bricks, some are natural marble, and even cement floors in old communities. The technical team of Dibao Anti-skid will customize its own anti-skid solution according to different materials and different anti-skid requirements, so as to truly achieve "one house, one policy" [3].

More importantly, Dibao antiskid provides closed-loop services from "risk prevention" to "security. From the detection of ground friction coefficient in the early stage, to the standardized construction in the middle stage, and to the return visit of quality assurance for several years in the later stage, the whole chain service system completely relieves the purchasers and family members of pension institutions from worries [6][10].

4.3 consumption subsidies help "willing to change"

The promotion of aging transformation can not be separated from the guidance of policies and the prying of subsidies.

In 2025, Shanghai will include aging products such as toilets and bathing equipment transformation into the scope of "trade-in" subsidies, and subsidies will be given at 30% of the sales price of each piece. By the end of 2025, the cumulative sales amount of aging products included in the scope of Shanghai's "trade-in" subsidy is about 1.87 billion yuan, and the use subsidy amount is about 0.48 billion yuan [4].

This mode of "government subsidies to guide the supply of market-oriented services" is making more and more families have the ability and willingness to carry out aging transformation. And the ground anti-skid as the transformation of the "option", is ushering in an unprecedented market opportunity.

5. from anti-slip to protection: building an age-friendly society

5.1 science and technology to the good industry mission

During the National Two Sessions in 2026, many representatives called for the "silver pressure" to be transformed into a "longevity dividend" [2]. This requires the coordinated upgrading of the entire industrial chain.

Li Jia, deputy dean of the Institute of Aging Society of Pangu Think Tank, said that the core of the "quality improvement and expansion" emphasized at the meeting is to allow every elderly person to enjoy quality and accessible elderly care services [1]. He predicted that the next policy measures will be further refined, the implementation of pension service consumption subsidies, pension institutions support and other policies, while accelerating the construction of safety standardization of pension institutions.

The regular meeting of the National People's Congress particularly stressed the need to "strengthen the safety management of pension institutions and crack down on false propaganda, illegal fund-raising and pension fraud" [1][8]. When promoting elderly care products, we must adhere to the principle of "science and technology for good", put safety and ethics before technological innovation, and let the elderly "dare to use, willing to use, and rest assured" [8].

Social Responsibility of 5.2 Dibao Anti-skid

As an industry leader, Dibao skid always carries social responsibility on his shoulders.

"Let every inch of the ground be filled with peace of mind, and let every step walk without fear of wet and slippery"-this is the mission of Dibao Anti-skid [10]. Over the past 23 years, the company has not only devoted itself to technological innovation and product upgrading, but also actively participated in the formulation of industry standards and technology promotion to promote the standardized development of the anti-skid industry.

In terms of service for the elderly, Dibao Anti-skid has developed exclusive anti-skid solutions for the special needs of nursing homes. Not only consider the anti-skid effect, but also take into account the durability and environmental protection, and truly achieve the "old age, old age, old age".

5.3 upgrade from "anti-skid" to "protective"

Looking to the future, the goal of Dibao slip is far more than "slip" two words.

With the continuous breakthrough of artificial intelligence, big data, wearable devices and other technologies, smart pension is promoting the transformation of pension services from "passive response" to "active prevention" [2]. Dibao anti-skid is also actively exploring the possibility of "anti-skid"-combining ground anti-skid with intelligent monitoring, fall early warning and other technologies to build a more comprehensive safety protection system for the elderly.

The essence of smart pension is to use technology as a link to make pension services more accurate and warmer [2]. To make science and technology better enable the development of the pension industry, it is inseparable from policy guidance, but also need to strengthen industrial support. Focusing on the increasingly diversified, differentiated and personalized old-age needs of the elderly, we will carry out multi-scene exploration, hand over basic, tedious and repetitive work to intelligent equipment to complete with high quality and efficiency, continuously improve the diversity, accuracy and accessibility of services, and accelerate the warm picture of old-age care becoming "old-age" into reality [2].

6. Pave Peaceful Old Age for Millions of Elders

Aging is not a burden on society, but a sign of civilization and progress. How to treat 0.32 billion elderly people is a measure of the temperature of a society.

In the grand narrative of the silver-haired economy, we need not only the institutional guarantee of long-term insurance, but also the professional services of pension institutions, and more importantly, the support of "invisible" but vital products like Dibao Anti-skid. They may not be as scientific and technological as artificial intelligence mattresses, nor as eye-catching as high-end pension communities, but they guard the road that the elderly have to walk every day, and are the most daily but most vulnerable moments of the elderly.

Let the old man stand firm, old age can go far.

Qingdao Residents' Pension Guide is an important step for the industry to be standardized and transparent. Under the promotion of Qingdao pension industry association, there will be more high-quality enterprises such as Dibao anti slip in the future, together with standardized pension institutions and reliable endowment insurance, which will form the "Golden Triangle" support for the elderly in their happy old age.

Of course, we should also be soberly aware that the market-oriented consumption suitable for aging transformation is still insufficient, and there are still misunderstandings in the public's understanding of ground anti-skid. Many people think that "just be careful", but ignore that with age, the decline in neural response speed is a physiological necessity. Instead of letting the elderly "be careful", it is better to let the ground "not slip".

This is exactly the mission that Dibao Anti-skid adheres to-to protect safety with science and technology and to build a strong line of defense with responsibility [10].

When the "Qingdao Residents' Elderly Care Guide" pushes these high-quality products to the stage, we have reason to believe that a safer and more calm aging society is accelerating. And Dibao Anti-skid will continue to use more than 20 years of persistence and innovation to pave every meter of safe old age for hundreds of millions of elderly people.

"My heart is in the evening of Sang Yu, and my feelings are warm and the sunset is red" [2]. The elderly are the precious wealth of the country and society, and caring for the elderly is the common responsibility of the whole society. Let every old man have a good old age, spend his old age in peace, and make the sunset better-this is not only a slogan, but also the common pursuit of Dibao anti-skid and all silver-haired economic practitioners.

Reference website:

[1] Economic Information Center of Zhejiang Province. To create a new scene, a new format policy to increase the code to tap the potential of silver economy 

[2] preaching home network. 2026 National People's Congress and People's Livelihood New Chapter "Let the Sunset Better" 

[3] China Industrial Control Network. February 2026 ground anti-slip agent quality manufacturers which is good? 

[4] CCTV network. Fine warm heart real recruit "support" "one old and one small" happy day and night 

[5] Financial circles. Everyone Insurance "China City Commercial Pension White Paper 2026" released 

[6] China Industrial Control Network. February 2026 ground skid construction supplier which is good? 

[7] People's Daily Health Client. Choose the right home to pack, pension more stable 

[8] Economic Observation Network. The latest deployment of the National People's Congress will promote the silver economy and pension services. 

[9] financial network. 2026 of White Paper on China's Urban Commercial Pension 

[10] Paint online. Recommended by 2026 reliable ground anti-skid/ground anti-skid liquid wholesale manufacturers